Landing page design is an essential and important task for any business that wishes to find potential customers on the Internet.
Being able to quickly create custom landing pages with forms, images and funnels can help you change the game quickly. Well-designed destination pages are the lifeblood of a digital marketing campaign, otherwise, visitors don’t know what to do next: where should they buy from? Where to find the product they just clicked on in the ad?
This makes landing pages the key to boosting conversions.
Building landing pages is not an easy task, especially when you want to build them for specific keywords or differentAdvertising SeriesWhen creating multiple target pages. This can take a lot of time to coordinate and refine, and designing via HTML or WordPress can be a huge pain.
So what do you do? You need landing pages, but can’t spare precious time to create them for upcoming ads.
Fortunately, there are now many tools that allow you to create beautiful targeted pages in a short amount of time, and you can even perform A/B testing in these tools, which offer almost unlimited functionality and a positive impact on your conversion rates.
We ranked these tools based on the following metrics.
- Ease of use.Can I get started right away and make some great looking pages in 20 minutes or less?
- Functionality.Can I collect conversion information? Can I get analytics data? Can I integrate with my existing content management system?
- Price.What is the cost? Do I need to upgrade often?
- Additional features.Are there any other cool features that are cool enough to make me stand out?
Overall, Instapage is our top recommendation for saving you a lot of work and effectively boosting your conversion rate.
Instapage allows you to create stunning templates from over 200Responsivelanding pages without having to write a single line of code. It’s a very useful tool for casual bloggers, small business owners, and large organizations alike, and creating beautiful landing pages is as easy as dragging and dropping components.
After the initial two-minute setup process, you’ll get an easy-to-use, highly customizable editor. You’ll get a unique click-through experience and maximize ad placement with this powerful online tool, which is the most powerful landing page design platform for marketing teams and agencies. In addition, for already designed landing pages, you can easily integrate them into your existing website.
Ease of use
- The best user interface, the easiest to use
- Direct integration with WordPress
- Powerful plugins, forms and page design
- Easy-to-view data analysis
- Lead List Export
- CompletelyResponsivePages
- True drag-and-drop operation
Unbounce is an easy way to build and customize landing pages, website popups, and banners, allowing you to start launching more campaigns after you’ve increased your click-through conversions. In many ways, Unbounce is very similar to Instapage, the first landing page design tool to come out and still one of the best options out there, but we still prefer Instapage given factors like ease of use and functionality.
The entire tool is easy to use, the interface is clear and simple, and creating A/B tests is as simple as a few clicks of a button. To help you get started, Unbounce offers a range of pre-defined templates, plus a community that constantly produces advanced scripts for customizing the interface and user experience.
Ease of use
- Simple user interface
- Simple drag-and-drop editor
- Easy to use plugins, forms and page design
- CompletelyResponsivePages
Functionality
- 150 out-of-the-box templates
- A/B Testing
- Can be integrated with the most popular email marketing, content management systems and analytics tools, such as MailChimpWordPress, WordPressAWeber etc.
- SEM Dynamic keyword insertion for ad campaigns
- Ability to add fixed titles and maps to pages
GetResponse is a highly respected all-in-one marketing suite, of which the landing page design tool is one of the products. With this suite of great software, you can not only create high-converting, fully responsive landing pages, but you can also get leads and lots of revenue.
It’s a great option for marketers or business owners alike, allowing you to develop an effective marketing strategy from scratch rather than just creating a few landing pages. getresponse also offers email marketing,WebinarsHosting,CRM (Customer Relationship Management)and other features. Overall, if you are looking for a complete online marketing solution, this is probably the best choice.
Ease of use
- Easy to set up
- Fully responsive design
- Publish landing pages to existing websites with just a few clicks of a button
HubSpot offers digital marketers and salespeople a variety of tools to help run effective campaigns that get people interested in your business and happy to be your end customers. They offer a complete marketing service for micro, medium and large businesses, uniquely integrating customer relationship management and marketing / sales tools to generate smarter, data-driven campaigns.
With reasonable pricing and great service, HubSpot is great for startups and small businesses, and there is always a solution from which to grow and expand as your business does. And of course, it all starts with a great landing page!
Ease of use
- Create a beautiful landing page in just a few minutes
- Very good customer support
- It is easy to generate content and implement business online
- Provide plug-ins, forms and page design
- The built-in template is very simple
- You can easily add video, tracking code and other elements
Functionality
- Lead acquisition through simple forms
- A/B Testing
- Blog and content creation tools
- Search engine optimization and content marketing strategies
- Facebook Conversion Ads
Landingi is another powerful solution, but please note that in order to accomplish some of the seemingly routine functions, you will need to purchase a more advanced package of services. With the excellent visual features and editing tools, you can design flawless landing pages. The templates section is very rich and tailored to differentnicheVarious different types of themes are available. In addition, Landingi allows you to integrate e-commerce functionality, adding complete customer support to all features.
All you need to do is drag and drop an element and modify it as needed. You can customize the target page with many options, including adding Google Maps, social media buttons, different font styles, and other items.
Ease of use
- True drag-and-drop editor
- Build a landing page in a few minutes
- Provide plug-ins, forms and page design
- Templates are very easy to use
Leadpages makes it easy to build stunning landing pages that capture leads, convert customers, and integrate all your favorite digital marketing tools. Fine-tune campaigns by testing multiple versions in parallel so you know which marketing strategies work so you can fully spend your time on the most effective efforts.
The main problem with this tool is that the editor is too bulky and the preset templates are not friendly enough. Another problem is that it is difficult to publish landing pages on your own domain, so if you don’t mind publishing on leadpages.net, then use this solution.
Ease of use
- True drag-and-drop operation
- Provide plug-ins, forms and page design
- Can edit pages and make them mobile responsive
Functionality
- 160+ out-of-the-box templates, unlimited mobile responsive pages
- Suitable for over 40 tools
- Lead acquisition through simple online forms
- A/B Testing
- Integration with WordPress is possible
Landing Lion is an intuitive drag-and-drop landing page design tool that combines everything you need to create, test, and optimize into a single platform, providing a complete editorial experience for digital marketers and agencies. Built by a team of experts focused on user experience and technology innovation, this platform allows you to quickly create, edit, and customize SEO-compliant landing pages without requiring any coding skills.
In addition, Landing Lion comes with a library of landing page templates built for all industries, designed to boost your targeted conversion rates as much as possible. There’s also a full-featured tool that gives you insight into how visitors navigate through your pages, helping you identify and fix pain points. Finally, Landing Lion is equipped with a team of designers, photographers, developers, marketing experts and writers to provide you with a variety of support to create and publish unique targeted pages whenever you need them.
Ease of use
- Create stylish target pages with a large number of templates
- Integration with WordPress
Simply put, Ucraft is primarily a website builder, not just for creating landing pages, and can help you bring any idea to life. If you wish to develop a beautiful website, or showcase your own projects, Ucraft will be perfect for that. You get a proprietary drag-and-drop feature that makes creating online pages easy and fun.
Technically, Ucraft is a block-based builder where each block contains different elements, which means you can stack one block vertically on top of another to complete the build. All blocks are fully customizable, so it’s easy to design pages with a unique style.
Ease of use
- Create a beautiful website without writing a single line of code
- Full drag-and-drop landing page editor
- It’s easy to tweak the design and get the business online with ease
- Provide form creation and page design
Functionality
- Dozens of themes to choose from
- The landing page tool is limited because it does not integrate
- No A/B testing
- You must host the landing page on the URL of the new site
For product types, ClickFunnels allows you to choose the specified sales channel to get more precise traffic. You can sell any product online, just select the sales channel, choose a design option, upload some custom elements (e.g. logo), then use the drag and drop tool to modify the generated landing page and the whole sales funnel is ready to go.
Please note that if you already have a blog or website, do not use ClickFunnels; if you are starting from scratch and are new to building websites, go for it!
Ease of use
- Create a landing page in a few minutes
- It is easy to adjust the design and easily implement online business
- Provide plug-ins, forms and page design
- The template is very simple
- Easily add elements such as video and tracking code
ShortStack is a cool landing page design tool that, unlike most of its competitors, is specifically designed to host popular content and events. You can use various social media (e.g. InstagramWe also have a number of automated features to create landing pages for trending topics (Facebook, Twitter, etc.).
If your goal is to start a conversation, increase user engagement, and place it on a targeted page, then by all means, this tool is for you. With ready-made customizable templates, you can build responsive landing pages in minutes, from referring friends, to photo polls, to simple sweepstakes, there are suitable templates for you to choose from. In the process of conducting automated digital marketing, followers’ email addresses can be captured, and eventually they will become your potential or end customers.
Functionality
- Template includes content, giveaways, questions and email collection, but only to the extent
- Get user-generated content
- Capture leads and automatically track them via email
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